We experience that our domestic way of gathering information and buying, effects on the way we and our customers buy. Visitors to our website are looking for good “advisers” they can trust because they share their knowledge and answer their questions. Many partners see an increase in visitors on their website due to an increased focus on inbound marketing and visibility on digital platforms but in spite of this cannot see that it is generating increased sales. The Conversion Workshop uses this experience as a starting angle!
The Conversion Workshop will in depth, teach you how a modern landing page for a product or a service should be designed. A net architecture should, in a logical way, meet the expectations a future customer has to us as advisers and vendors. We will therefore give you access to a template that specifically shows how a landing page should be structured. The detailed way in which we go through this template will identify many exciting, innovating ideas and proposals based on Googles SEO demands. The Conversion Workshop will also teach how various cooperation methods in sales and marketing can strengthen our focus on how digital leads can convert into faithful customers.
This workshop starts with an introduction of Smarketing as a cooperation method and Revenueteam as a method for organizing sales and marketing. Maybe Smarketing and Revenueteam can be ideas you can evolve in the future? We also do a check-up on how a 4-step expertise journey can help us to place our landing pages on Google’s first page, within 8 months! A detailed review of templates for net structuring will show you how this is done.
The Conversion Workshop is focused on customer dialog during the digital part of a customer journey and is therefore relevant for everyone working in sales, marketing and leadership in addition to those responsible for homepage maintenance.
The Conversion Workshop has a very specific and “personal” form that works best by it being held at your company. This to ensure that all questions, answers and discussions can be executed internally without taking into consideration outsiders.
It would be great if all participants at this workshop ensure that they are familiar with their own company web page. It is also an advantage if there are specific plans to upgrade the homepage or plans to establish landing pages for products and/or services that are to be launched.
The Conversion Workshop Workshop starts with a 30-minute Skype introduction, a few days prior to the workshop. The attendants here are KOGGER and the ones at your company coordinating the workshop. This introduction ensures that expectations, content and goals are synchronized. The workshop itself usually starts at 9am and lasts until 3pm. Generally, there is no necessity for the participants to prepare except for bringing with them what they will need for taking notes and gathering information. The meeting room needs to have a projector/screen and internet access. We also appreciate you arranging a mutual lunch for all participants.
The Conversion Workshop puts focus on how landing pages can be structured. We have experienced that in most cases, there is a need for structural alterations to the homepage, when this workshop is completed. KOGGER cooperates with Contenting AS in case a quick start-up is needed in order to get this work done as fast as possible. KOGGER has, in cooperation with Microsoft and Contenting compiled several follow-up packages for this workshop.
How should we then communicate our value message and packages that are now on our website, when we meet our customers face to face at customer meetings? KOGGER also delivers a workshop in presentation techniques – The Conductor Workshop. Are you willing to be challenged and test yourself on how you communicate with your customers and colleagues?
The Conversion Workshop really increases the speed in which optimizing our homepage and landing pages are done. It creates an increased awareness around content and will bring to the table exciting propositions on how your whole organization can cooperate on increasing revenues and earnings – pure optimism and “get up and go”!
Price: 23000 nok eg VAT and travel costs. Microsoft or your distributor can offer a funding of 11500 nok eg VAT.