In January 1996, Bill Gates wrote an article on Microsoft’s own webpage titled: “Content is King!”. Little did he know, that just a few years down the line, it would be so difficult to differentiate ourselves by creating valuable content on our digital platforms. Our customers are becoming better and better at absorbing, through various digital channels, important knowledge about our products and services. How can we create content that our future customers find interesting and thereby define us as “the Content King” of our industry?
The Value Workshop introduces an analytical and specified method for reaching decision makers. This workshop is very interactive, with exciting examples, group assignments and the presentations of these. This will in turn illuminate and result in specific propositions as to how valuable content can be created. All participants will be able to experience that their skills and expertise will be utilized from new angles when it comes to customer dialog and business understanding.
Many participants will have an “a-ha” experience due to us analyzing industry examples and field studies and exchanging expertise. This in turn will show up in the results we can get by specific preparation and having a new perspective. The Value Workshop will put everyone to the test by challenging your existing content and creating ideas for new content!
The Value Workshop focuses on customer dialog during the digital phase of the customer journey and is therefore relevant for everyone working in sales, marketing and leadership. We also have experienced that the technical understanding of consultants and the expertise of delivery departments can increase the solidity of the analysis and increase the concretization of new content.
The Value Workshop has a very specific and “personal” form that works best by being held at your company. This to ensure that all questions, answers and discussions can be executed internally without taking into consideration outsiders.
The Packaging Workshop starts with a 30-minute Skype introduction, a few days prior to the workshop. The attendants here are KOGGER and the ones at your company coordinating the workshop. This introduction ensures that expectations, content and goals as to the workshop are synchronized. The workshop itself usually starts at 9am and lasts until 3pm. Generally, there is no necessity for the participants to prepare, except for having something to use for notes. The meeting room needs to have a projector/screen and internet access. We also appreciate you arranging a mutual lunch for all participants.
The Value Workshop focuses on the importance of content on digital platforms and how these can be publicized, for example on your website. Our experience from prior workshops has identified the need for using specific examples as to how content can be presented in order to create traffic when our customers do an organic search using search engines (SEO). Many are therefore pleased that KOGGER delivers The Conversion Workshop where we offer a template for optimal cluster-structure for landing pages and show the most rapid way we can get on Googles front page!
The Value Workshop will create a positive and optimistic environment for creating content and ensure that the result and the necessary focus on content will be well-founded in your whole organization and not just with a few employees. An industry and line of business analysis will become a natural ingredient in the way we work in order to communicate with new and existing customers, in the best way possible!
Price: 23000 nok eg VAT and travel costs. Microsoft or your distributor can offer a funding of 11500 NOK eg VAT.