The biggest challenge within all sales markets, SMB included, is getting our audience to respond. It’s no longer enough to have useful, written content on our websites in order to differentiate us and our voice. Within 2021, 82% of all internet traffic will be video. 90% of customers say that watching product videos helps them decide where to buy. Advanced technology is explained easier by using video as a medium. Video turns complicated – into easily understood. Our customers hear us before we hear them, they see us before we see them and they know us before we know them.
During this workshop, you can experience both the theoretical (Day 1) and practical part (Day2) of producing efficient and powerful videos. You will learn how to easily create videos that educate, entertain and strengthen your customers trust in you. We also want to take you on an exciting journey where you will see that using video to reach your audience can help you increase sales and help your company and message to stand out.
This workshop can be delivered as a 1- or 2-day workshop. Day 1 – theoretical / Day 2 – hands-on practice and training
The Video Workshop is based on understanding how video can and should be used to promote a message but that you need a few easy and efficient tools to implement it. This workshop will give you practical insight on how to create content and outline, the specification and use of the necessary technical equipment and how to edit and publish the created content – the full A-Z in video production.
There is no specific target group for The Video Workshop, but all of those working in sales, marketing, leadership and those responsible for your homepage and digital platforms will benefit from it. To ensure full focus 30 participants is the maximum.
The Video Workshop has a personal form that works best by being held somewhere where everyone can feel relaxed without having to take into consideration outsiders. We need some space for the practical part of the workshop (Day 2) so having a room with enough space for movement, is an advantage.
There is no necessary preparation for this workshop, but it is an advantage if you know your own webpages and especially the ones with video possibilities. Bring along whatever you need for taking notes. The workshop room needs to have a projector or screen and internet access. KOGGER will supply all other necessary equipment. We also appreciate you arranging a mutual lunch for all participants.
Planning a kick-off? THE VIDEO WORKSHOP can easily be combined with this type of event.
The Video Workshop starts with a 30- minute Skype introduction, a few days prior to the workshop. The attendants are KOGGER and those at your company coordinating it. This introduction ensures that expectations, content and goals are synchronized. The workshop itself usually starts at 9am and lasts until 3pm.
The price stated here includes a 30-minute follow-up Skype meeting open for all participants. If there is a need for any further assistance, either 1-1 or 1-many, this can be arranged at an hourly rate and is agreed upon in each case. KOGGER has in cooperation with Contenting AS created editing packages to help with the publishing process.
This is a real Kickstarter! We can promise you that after an intense, educational, exciting and fun workshop, you will have all the tools you need in order to love video production! You will be equipped to communicate your value message – face to face with your customers. Our goal with The Video Workshop is to turn you in to the best visual teacher in your industry!
Typically, THE VIDEO WORKSHOP pricing runs in the range of 32.500 NOK ex VAT to 99.000 NOK ex VAT, but the cost of your training will also depend on a variety of factors, the number of attendees, the length of the training and travel costs.
Day 1 – prices from 32.500 NOK, ex VAT min 5/max 30 participants
Day 2 – prices from 32.500 NOK, ex VAT min 5/max 30 participants
Day 1&2 – prices from 55.000 NOK, ex VAT min 5/max 30 participants