Welcome to Kogger FAQ

We can deliver the following workshops: 

Packaging Workshop: Methodology for packaging, pricing and delivery of your products and services. 

TAYA Workshop: Learn how to think like your customers and address all their questions.  This workshop is based on the book They Ask You Answer by Marcus Sheridan.

 Video Workshop: Learn how to use easily use video throughout your whole sales process.

Conversion Workshop: Webpage architecture, SEO(search engine optimization), how you can be more visible when organically searched.  

Value Workshop: Help in identifying how you can communicate with decision makers on digital platforms. 

Conductor Workshop: Learn how to communicate and convey your message, either in presentations or internal meetings.  

In some cases, employees or companies have completed parts of the program earlier or they are already well underway with packaging and want help in other areas.  In these cases, we can do a combined version of the workshops.  

No. Even though we have extensive experience in working with Microsoft, their distributors and Partners, all of  our workshops can be adapted to any industry.  For example, the Packaging Workshop, uses a methodology based on Office 365 but for other industries we can use other examples that are more familiar to your products and services. 

The thoughts and philosophy we base our workshops on, regarding sales and marketing, are often common for all industries and are based on your customers digital journey.  Most companies that work with sales and marketing or the selling of their own products and services, have customers that in their search for knowledge, experience the digital journey.

Our cooperation with Microsoft is based on their Partner Development Program.  Today Partner Development is divided into 3 areas: 

Build-With Team – Go To Market Team- Sell With Team.  All these 3 teams work directly with partner development.  Microsoft will choose specific partners for one or several workshops and then order them from KOGGER. Microsoft then funds 50% of the cost for the workshop/s and the partner pays the other half and any travel costs KOGGER has. Workshops are also executed based on an indirect cooperation with Microsoft via one of their distributors.  The largest distributors in Norway receive so-called coop funds.  These are funds from Microsoft’s kick-back system to the distributor based on their license sales and must be used for partner development directly in their own chanel. This works in the same way as described above but in this case the distributor will fund 50% of the workshop and the dealer will pay the other half and any travel costs KOGGER has.  You can receive funding by either contacting Microsoft directly and talking to one of the representatives for the 3 teams (Sell With/Go To Market/Build With) or by contacting your PDM (Partner Development Manager) at your distributor and tell them that you would like to order one or several of KOGGER’s workshops.

Yes, we deliver workshops anywhere in Europe, in addition to Norway.  Our workshops are originally done in Norwegian.  By using a language both we and the participants feel comfortable with and understand well, it is easier to convey nuances, content, ideas and have fruitful discussions and brain storming which all leads up to progress after the workshop.  Swedes and Danes can usually understand Norwegian but if necessary, we can do the workshop in English.

Not a lot:) Normally we ask that you set aside 30-40 minutes for a Skype meeting about 1-2 weeks before the workshop.  We do this so that we can get to know you better as a customer and your company needs.  With this knowledge prior to the workshop it is easier for us to see if we need to do any adjustments to the workshop in order for it to suit your company needs better. For you to get the maximum benefit of our workshops and the time you have set aside, we kindly ask all participants to read any information that KOGGER sends out prior to the event.  This assures that anyone participating at the workshop has some knowledge and feels more comfortable as to what will be done on the day of the workshop.

The follow-up of a workshop is very important to us.  A few days after the workshop, we will again have a Skype meeting with you and sum up the activities or future steps we have agreed upon for your company.  In this meeting we can also identify any future needs that KOGGER, can help you with.  What we work on after a workshop will depend on the type of workshop that has been executed.  For example, after a Packaging Workshop we usually continue to work on specific packages that you want to be published on your webpage, establishing chat, updating the webpage as to design and architectural changes and the compiling and adjustment of content.

Microsoft in Norway, Western Europe and Corp Global, perform several surveys that are used as an authority for our workshops.  In addition, we base our methodology on Gartner Forrester, IDC and similar reports.  KOGGER works closely with sales and marketing companies in the USA, Europe and in Norway to ensure that our content is updated and based on best practice both for the IT-industry and other industries that are sales and marketing related.

The answer to this will depend on which workshop you choose.  Feel free to call us or read details about each workshop where it is described who can benefit. 

This is a workshop where we work together with your organisation and learn on-camera performance, your company’s video marketing strategy and how to improve your overall video production.

Agenda:

Day 1:

Creating a Culture of Content

• Zero Moment of Truth
• We’re All In The Business of Trust

Connect and Close More Deals Using Video (Video for Sales)

• The Foundational Five (Classroom)
• The Selling Seven (Classroom)
• 1:1 Personalized Video (Break-out session)

Become the Best Visual Educator in Your Space and Generate More Leads

• The Big 5 (Cost, Problems, Comparisons, “Best of”-lists, Reviews) (Classroom)
• YouTube 101 (Classroom)
• The Video 6 (Classroom)
• Product outline (Break-out session)

Day 2:

Influence and Communicate Effectively With Your Audience

• The Influencers Kata (Behavior analysis) (Classroom)
• How To Be A Great Producer (Classroom)
• Presentation in front of camera (Break-out session)

Simple Video Production Techniques for Businesses

• Composition and Rules of Videography (Classroom)
• How To Produce Powerful Talking Head Videos (Classroom)
• Sound Design and B-Roll for Beginners (Classroom)Creating a Culture of Content
• Zero Moment of Truth
• We’re All In The Business of Trust

Connect and Close More Deals Using Video (Video for Sales)

• The Foundational Five
• The Selling Seven
• 1:1 Personalized Video

Become the Best Visual Educator in Your Space and Generate More Leads

• The Big 5
• YouTube 101
• The Video 6

Day 1 covers the theoretical and Day 2 is practical training of what you learned on Day 1 and on Day 2 you will be challenged with how to perform both in front and behind the camera.

Yes, this workshop is a simplified version of The Video Workshop that will show you how, with simple tools, you can quickly start producing videos.  This workshop will increase your self-confidence and your interest in videos.

You will get help in understanding what makes a video successful, what is the most effective way of creating and publishing a video, which platforms should be used, how to optimize and rank high on searching motors with your videos and how to be more comfortable and confident in front of the camera and behind it.

No! If you are equipped with the right knowledge, you can make and publish great videos at a reasonable price. KOGGER has pre-created lists of photo equipment and willingly shares our knowledge and predefined packages for the camera equipment you need to get started.

By completing this workshop, you can reduce the learning curve for video production with at least 6 months, kickstart your video process and thereby quickly increase the ROI.

Everyone in an organization can attend this workshop.  The Video Workshop is based on teaching people that can already see how important video is for their marketing, and want to help their customers by becoming the best visual educator possible.

No, we will arrange for all necessary equipment but bring along something to take notes and your mobile phone.

Everyone! Statistics show that seeing a face, creates much more trust than the written word.  So using video as a medium will help to create and maintain good customer relationships.

The workshop includes a 30-minute follow-up call on Teams, a few days after completing the workshop,  where all participants are invited.  If you need any further assistance, this can be arranged at an hourly rate.  But our experience is that most participants that have attended the 2-day Video Workshop, do a great job themselves!

The word packaging can have various definitions but when talking about selling cloud services, packaging is defined as a product or service that is sold at a price per user, per month or without implementation costs and without a binding contract.

The digital customer journey has resulted in new demands as to how we can communicate our products and services on, for example, our webpages.  Packaging helps to identify a product and present it in such a way that the customer understands both the content and the price.

Packaging will lead to competition as to pricing but experience shows that packaging contributes to identifying which other products and services that the customer usually wishes to add on to their purchase. Packaging helps the customer to understand what their true need is and help IT-partners to understand what should be sold in addition to the packaged solutions. Up-sell and cross-sell is a factor of success that starts with packaging.

Both are equally important but the timing for them is different during the customer digital journey. The digital customer journey starts with the customer understanding which product and packages they want to buy and expecting to find their price. The complete delivery is originally identified when we are in a dialog with the customer -not during the digital phase. So, in order to reach a customer with our message, we need to have competitive packages and pricing.  But to increase the customer’s consumption and purchasing, we need to talk to the customer, have a dialog, and this occurs at a later point during the digital customer journey.

Yes, they do.  Research proves that the purchase pattern we have personally when we visit a website to buy something, affects how we behave when purchasing something for our company. B2B and B2C resemble each other.  Customers that search for trustworthy advisors are frustrated if they don’t find pricing on the website.

Yes, and that is exactly why packaging is so important.  If we are to keep up with the growth, we se in the IT-industry, at the companies that focus on or have a clear strategy when selling cloud services, we are dependent on regularly recruiting new customers to our subscription services or recruiting so called “cold customers”.

Packaging initiates an internal engagement that in turn helps in defining what makes a supplier or partner good at what they do. Fundamenting your own value on establishing and creating packages and then identifying special expertise when it comes to up-sell and cross-sell, increases the ability to differentiate your company. So simply said, packaging increases differentiation.

In this context, the concept of being transparent means that it is easy for our customers to identify what the product or service contains and how the price reflects this.

Yes! A part of The Packaging Workshop is devoted to walking you through how to establish, structure and complete a specific package.

Yes, we have many examples and we are more than willing to share this information with you if you would like to contact these companies yourselves or visit their websites for inspiration.

After completing The Packaging Workshop, it is usual that our customers continue to work on creating specific packages.  Normally packages for up-sale and cross-sale are also created.  For example, for support, operations and other types of services that can be packaged. In addition, there is often a need for establishing chat and sometimes doing architectural or structural alterations on the website.

Conversion means that a visitor on our landing page starts out with being anonymous but becomes identifiable due to for example downloading an e-book, chatting with us or filling out their contact information.

A homepage is the webpage a customer sees when they do a search based on a company name.  A landing page or campaign page is identified by being a page that informs about a specific product or service and is often linked from emails, LinkedIn articles, Facebook posts, etc.

It is search where a customer searches for a product or service by using words or word-groups.  When searching, the product or supplier is not named or identified by a direct URL to a webpage.  Searches based on words or well-known thoughts, will lead your customer to your landing page because you have optimized it – they will find their search words on your page!

This is an effective way of organizing webpages, landing pages, campaign pages and organizing subpages and elements. It is not based on a hierarchy or a flat structure but on a cluster structure that is supported by elements and subpages. The Conversion Workshop will show you how.

Yes! The Conversion Workshop will give you a template that shows how an industry adapted landing-page and cluster should be created in order to coincide with the given information for a product or service.  This is especially important in the IT-industry since they need to communicate technical information in an intuitive way.

Yes, and you can get these examples by contacting us.

The Conversion Workshop is mainly for those working in administration, marketing and sales, and those responsible for the company’s digital strategy. But we have also had good experience in product managers participating at these workshops because the technical aspect is often important.

Yes, and the reason for this is that the template and its content is very detailed so in order to get the full effect out of it, you need to go through it thoroughly.

Yes, you can.  We have good experience in cooperating with external media agencies. They have often extensive knowledge on how the technical effects can be implemented in the best possible way.  So yes, this works great!

Some of the typical follow-up actions are creating content and media pages for the website.

The Value Workshop will introduce several ways to make this easier for you! One way is by using analysis as a way to reveal the needs and possibilities within an organization.  The other is by “text cleansing” product sheets and having a technical solution description for products and services.

Yes, that is the best way! But in order to get a hold of “cold customers”, customers we don’t know and that don’t know us, we need to communicate the same value proposition during the early phase of the digital customer journey.  That is why we need to focus on how we present our value proposition on digital platforms since that’s where our customers meet us and technology for the first time!

Yes, they are but we have experienced that their customer journey starts with a simplified message that in turn builds trust by the customer understanding our role as advisors – someone they can trust and who can give them extended competence. How? They read more content!

Yes, you will! We recommend that you, as a part of your preparation for the workshop, choose a product or a service you would like to convert into a value proposition.  Or, you can take a value proposition draft that you want to improve or “test”, with you to the workshop.

Both are important! Our experience is that if sellers and the whole organization cooperate with each other in creating a unified value proposition, it will make it easier for sellers to talk to their customers about it.

There are several ways but during The Value Workshop we will take a closer look at the difference between creating a value proposition for an industry contra creating a solution description for a specific task or position within a company.

The short answer to this is that a customer that can easily see that you have cooperated with customers within one industry and shared your competence, will quickly be able to look beyond the type of industry and focus on your ability to draw closer to a business/responsibility area.  They will then feel trust in you and that your organization can provide the same for their needs and challenges.

Yes, there is, and you can receive their contact details and links to their webpages by contacting us.

We recommend that as many as possible in your organization attend.  Administration, sales, marketing, consultants and those working in support and after-sales. All of these will be able to add a valuable contribution to this workshop and will benefit from it.

Typical follow-ups are continuing to create and improve content based on decisions made during The Value Workshop.