The Conversion Workshop

The CONVERSION WORKSHOP is an all-day workshop that in practice shows you how your landing page should be composed in order to meet Googles SEO demands and thereby increase the number of your visitors that are converted into specific leads.

More about Conversion Workshop

This workshop starts with an introduction of Smarketing as a cooperation method and Revenue Team as a method for organizing Sales and Marketing. Maybe Smarketing and Revenue Team can be ideas you can apply to your organization? We also do a check-up on how a 4-step expertise journey can help you to place your landing pages on Google’s first page, within 8 months! A detailed review of templates for net structuring will show you how this is done.

KOGGER_conversion workshop

Why

Our domestic way of gathering information and buying, effects on the way we and our customers buy. Visitors to your website look for good “advisers” they can trust and look for suppliers with knowledge and that answer their questions. Many organizations see an increase in visitors on their website due to an increased focus on inbound marketing and visibility on digital platforms but in spite of this, aren’t seeing that this results in increased sales. The Conversion Workshop uses this experience as a starting angle to show you how to generate conversions on your web-page!

How

The Conversion Workshop will in depth, teach you how a modern landing page for a product or a service should be designed.  A net architecture should, in a logical way, meet the expectations a future customer has to you as an adviser and vendor.  We will therefore give you access to a template that specifically shows how a landing page should be structured. The detailed way in which we go through this template will identify many exciting, innovating ideas and proposals based on Googles SEO demands.  The Conversion Workshop will also teach how various cooperation methods in Sales and Marketing can strengthen our focus on how digital leads can convert into faithful customers. 

Who

The Conversion Workshop is focused on customer dialog during the digital part of a customer journey and is therefore relevant for everyone working in Sales, Marketing and leadership in addition to those responsible for homepage maintenance.  

Where

The Conversion Workshop has a very specific and “personal” form that works best by it being held at your company. This to ensure that all questions, answers and discussions can be executed internally without taking into consideration outsiders. 

Preparation

It would be great if all participants at this workshop ensure that you are familiar with your own company web page. It is also an advantage if there are specific plans to upgrade your homepage or plans to establish landing pages for products and/or services that are to be launched. 

When

The Conversion Workshop Workshop starts with a 30-minute Skype introduction, a few days prior to the workshop.  The attendants here are KOGGER and the ones at your company coordinating the workshop.  This introduction ensures that expectations, content and goals are synchronized.  The workshop itself usually starts at 9am and lasts until 3pm.  Generally, there is no necessity for the participants to prepare except for bringing with them what they will need for taking notes and gathering information.  The meeting room needs to have a projector/screen and internet access.  We also appreciate you arranging a mutual lunch for all participants. 

Next Step

The Conversion Workshop puts focus on how landing pages can be structured. We have experienced that in most cases, there is a need for structural alterations to the homepage, when this workshop is completed. KOGGER cooperates with Contenting AS in case a quick start-up is needed in order to get this work done as fast as possible. KOGGER has, in cooperation with Microsoft and Contenting compiled several follow-up packages for this workshop.

How should we then communicate our value message and packages that are now on our website, when we meet our customers face to face at customer meetings? KOGGER also delivers a workshop in presentation techniques – The Conductor Workshop. Are you willing to be challenged and test yourself on how you communicate with your customers and colleagues?

Feeling

The Conversion Workshop really increases the speed in which optimizing our homepage and landing pages are done. It creates an increased awareness around content and will bring to the table exciting propositions on how your whole organization can cooperate on increasing revenues and earnings – pure optimism and “get up and go”!

Price

From NOK 28000,- (eg VAT and travel costs)

Frequently Asked Questions

What is meant by conversion in this context?

Conversion means that a visitor on our landing page starts out with being anonymous but becomes identifiable due to for example downloading an e-book, chatting with us or filling out their contact information.

What is the difference between a homepage and a landing page?

A homepage is the webpage a customer sees when they do a search based on a company name.  A landing page or campaign page is identified by being a page that informs about a specific product or service and is often linked from emails, LinkedIn articles, Facebook posts, etc.

What is organic search?

It is search where a customer searches for a product or service by using words or word-groups.  When searching, the product or supplier is not named or identified by a direct URL to a webpage.  Searches based on words or well-known thoughts, will lead your customer to your landing page because you have optimized it – they will find their search words on your page!

What is meant by cluster-structure for landing pages?

This is an effective way of organizing webpages, landing pages, campaign pages and organizing subpages and elements. It is not based on a hierarchy or a flat structure but on a cluster structure that is supported by elements and subpages. The Conversion Workshop will show you how.

Do we have to complete the Conversion Workshop in order to get access to the cluster structure template?

Yes, and the reason for this is that the template and its content is very detailed so in order to get the full effect out of it, you need to go through it thoroughly.

Who in my organization can benefit from attending The Conversion Workshop?

The Conversion Workshop is mainly for those working in administration, marketing and sales, and those responsible for the company’s digital strategy. But we have also had good experience in product managers participating at these workshops because the technical aspect is often important.

Are there templates that show what landing pages should look like?

Yes! The Conversion Workshop will give you a template that shows how an industry adapted landing-page and cluster should be created in order to coincide with the given information for a product or service.  This is especially important in the IT-industry since they need to communicate technical information in an intuitive way.

What are some of the typical follow-up points after completing this program?

Some of the typical follow-up actions are creating content and media pages for the website.

Are there examples of landing-pages that are based on propositions from The Conversion Workshop?

Yes, and you can get these examples by contacting us.

Can we use the ideas from the template structure even though we are using an external media agency to develop our webpages?

Yes, you can.  We have good experience in cooperating with external media agencies. They have often extensive knowledge on how the technical effects can be implemented in the best possible way.  So yes, this works great!