The Packaging Workshop

When you search for services or products, you are so happy when you find prices, so you should  give your customers the same experience. Is it wise to put prices on your website and if so, howWhat is the RIGHT price? How can you create a website where your customers easily understand your packages and your value proposition? The Packaging Workshop will be answering these questions and give you practical examples. When you put your prices on your website, have packages ready for your customers and teach them why – you build their trust in you. And trust is the best basis for any selling/buying relationship, whether its B2B or B2C.  The Packaging Workshop will help you implement this in your own organization.  

What is The Packaging Workshop

The Packaging Workshop will work with the existing experience in your organization to test it against “best practice” for your industryPrior to the conclusion of the workshop, you will be able to agree on a specific package, price and service you can publish on your webpage the following day! We recommend therefore that as many as possible in your organization attend the workshop.

KOGGER_packaging workshop

Why

It is difficult to package products and services in a way that ensures that both customers and employees can understand prices, content and delivery. Often your customers have different needsand that can make it difficult to standardize and simplify the packages, but we will help you with that 

How

You can be price competitive and increase profit by having packages ready on your website. Customers may want to buy a product or a service but when they see the possibility of choosing a package that will suit them better, it will increase sales.   

The Workshop will start with a 30-minute Teams-introduction, a couple of weeks prior workshop. The attendants are KOGGER and the ones at your company coordinating it. This introduction ensures that expectations, content and goals are synchronized. The workshop itself usually starts at 9am and lasts until 3pm, and it is best if it is held at your company. 

Price

From NOK 28.000,- ( eg VAT and travel costs)

Frequently Asked Questions

What is meant by the words packaging of products and services?

The word packaging can have various definitions but when talking about selling cloud services, packaging is defined as a product or service that is sold at a price per user, per month or without implementation costs and without a binding contract.

Why should we package our products and services?

The digital customer journey has resulted in new demands as to how we can communicate our products and services on, for example, our webpages.  Packaging helps to identify a product and present it in such a way that the customer understands both the content and the price.

Doesn’t packaging just lead to further competition as to pricing?

Packaging will lead to competition as to pricing but experience shows that packaging contributes to identifying which other products and services that the customer usually wishes to add on to their purchase. Packaging helps the customer to understand what their true need is and help IT-partners to understand what should be sold in addition to the packaged solutions. Up-sell and cross-sell is a factor of success that starts with packaging.

Isn’t expertise and delivery quality more important than packaging and pricing?

Both are equally important but the timing for them is different during the customer digital journey. The digital customer journey starts with the customer understanding which product and packages they want to buy and expecting to find their price. The complete delivery is originally identified when we are in a dialog with the customer -not during the digital phase. So, in order to reach a customer with our message, we need to have competitive packages and pricing.  But to increase the customer’s consumption and purchasing, we need to talk to the customer, have a dialog, and this occurs at a later point during the digital customer journey.

Do all customers look for prices when searching for products and services?

Yes, they do.  Research proves that the purchase pattern we have personally when we visit a website to buy something, affects how we behave when purchasing something for our company. B2B and B2C resemble each other.  Customers that search for trustworthy advisors are frustrated if they don’t find pricing on the website.

Is packaging really that important, when most of our revenue is from our existing customers?

Yes, and that is exactly why packaging is so important.  If we are to keep up with the growth, we se in the IT-industry, at the companies that focus on or have a clear strategy when selling cloud services, we are dependent on regularly recruiting new customers to our subscription services or recruiting so called “cold customers”.

How can we differentiate ourselves when most of our competitors have the same packages on their websites?

Packaging initiates an internal engagement that in turn helps in defining what makes a supplier or partner good at what they do. Fundamenting your own value on establishing and creating packages and then identifying special expertise when it comes to up-sell and cross-sell, increases the ability to differentiate your company. So simply said, packaging increases differentiation.

What does it mean to have transparent pricing, content and delivery?

In this context, the concept of being transparent means that it is easy for our customers to identify what the product or service contains and how the price reflects this.

Can we get help to create specific packages?

Yes! A part of The Packaging Workshop is devoted to walking you through how to establish, structure and complete a specific package.

Do you have examples of companies that have succeeded in packaging after completing The Packaging Workshop

Yes, we have many examples and we are more than willing to share this information with you if you would like to contact these companies yourselves or visit their websites for inspiration.

What are some of the typical follow-up points after completing this program?

After completing The Packaging Workshop, it is usual that our customers continue to work on creating specific packages.  Normally packages for up-sale and cross-sale are also created.  For example, for support, operations and other types of services that can be packaged. In addition, there is often a need for establishing chat and sometimes doing architectural or structural alterations on the website.