The LinkedIn Workshop

The LinkedIn Workshop is focused on how you can use LinkedIn to improve your visibility, create a network and increase trust between you and your customers.

Even though LinkedIn is the main focus of this workshop, you can apply a lot of what you will learn, to Instagram, Facebook and even YouTube.

How important is digital presence? What does a “stellar LinkedIn profile” look like and what should it include? Should you have a Company Page and what information should be showcased there? What kind of content should you post and when? What content is good content and how do you measure what works or not? These questions and more will be answered in this LinkedIn Workshop series!

We offer all workshops online and in-person.
Due to Covid-19,  on-site workshops are only possible when it is safe to do so.

Why LinkedIn?

The world has drastically changed. A few years ago, your customers would  contact you for information, but today everyone searches online for knowledge and buys from companies that give them: ANSWERS and SHOW who they are.

This means that most of your customers have already decided which product or service they want to buy, based on information they find online – BEFORE contacting you!

So today, being visible online means you can help your customers find answers, show them who you are and build a network.

Where should you start? How can you make a good LinkedIn profile and show who “you” are and how you can help? What should you add and what should you focus on?

Here is where the LinkedIn Workshop can help you!

We offer Online

Workshop Overview

It´s important to encourage the use of social media to make your company, products, services, and skills known, and contribute to improving customer experiences. During the workshop we will discuss the importance of:

  • Why we should use LinkedIn and the importance of having a personal and company brand.
  • Having leaders that are good examples in the way they handle LinkedIn and what and how they post on social platforms the company has defined as important for reaching the target audience.
  • Connecting with new people, posting, re-posting, and commenting on LinkedIn, Facebook, Instagram, etc.
  • How you can be a helper to your colleagues and your network and in turn be a trusted person on LinkedIn.
  • Joining, engaging, and learning through social media groups related to the company business. Acquiring new knowledge about your customer base today and the one you can have in the future.
  • Having “Company Influencers”. These are employees that love social media and can create social media awareness throughout the organization and show the effects it can have on customer relationships
  • Developing a “listening strategy” and gathering feedback from all platforms. Gathering information on company-related comments, complaints, or praise posted on social media, can be used to improve the customer journey or encourage your organization and tell them what a great job they are doing!

We will go through why we should have and use LinkedIn, what you should include in your profile, the company profile both on a practical level with regards to what to do with the different banners, profile pictures, and on a communicative level, what and how should you communicate on LinkedIn.

Key Takeaway

The LinkedIn Workshop is inspirational, motivating, and incredibly valuable because it forces you to make the best use of the incredible tools we have at hand. During this process, you will see how embracing LinkedIn and Social Media, in general, will help your organization to work better together and be eager to contribute! 

We can’t wait for you to experience the great benefits of using LinkedIn to the full and the impact it will have on you and everyone you work with!

Does this workshop sound like something you would like to  experience in your organization? Then leave your contact information or chat with us. We would love to talk to you and see if this is a good fit for your organization and your goals.

Pricing

1:Many: Half-day from NOK 25.000 ,- (eg VAT and travel costs)

1:Many: Full-day from NOK 37.000,- (eg VAT and travel costs)