BookAuthority Best Marketing Books of All Time Workshop Certified

The TAYA Workshop

TAYA stands for They Ask You Answer and is a revolutionary sales method supported by marketingintroduced by Marcus Sheridan at IMPACT. The TAYA book won the award for “Best Marketing Books Of All Time” by BookAuthority.

The TAYA methodology will show you how obsessing over every question, worry and problem your customers have and addressing them in an honest and educational way – creates TRUST.

The TAYA workshop will challenge you and the way you do business today and help you dive deeper into how buyers have changed.

This workshop will kickstart a TAYA culture – of always thinking like your customers!

We offer all workshops online and in person.
Due to Covid-19 we will only do on-site workshops when it is safe to do so.


Buyer behavior has drastically changed. A few years ago, your customers would contact you for information, whereas today they search online for knowledge buy from companies that give them: ANSWERS.

On average, customers have already completed 70% of their buying decision before contacting a company.

This means that most of your customers have already decided which product or service they want to buy, based on information they find online – BEFORE contacting you!

Despite this drastic change, you might be one of the many companies that without realizing it, choose to talk about YOUR products, services and reputation, instead of giving your customers the information and answers THEY want and are searching for online.

How can you attract more visitors and position your company as the “go to” resource in your industry, so that you create trust and increased sales?

Here is where the TAYA workshop can help you!

We offer Online

Workshop Overview

Your customers want to know all the good, the bad and the ugly before they buy, and wil love you for being transparent and addressing every single question, worry or problem, related to your products and services they have.   

The TAYA Workshop will show you an easy method for putting yourselves aside and thinking more like your customers! This workshop is an engaging and exciting kick-start to creating relevant content your customers are searching for.

Here are some of the subjects we will go through at this workshop: 

  • The change in buyer behavior and how you should think like your customers.
  • Transparency creates trust. How to create a culture of obsessing over and addressing, 
  • The Big 5 – the 5 areas of information most customers look for, regardless of industry:
  1. Pricing
  2. Reviews
  3. Problems
  4. Comparisons
  5. Best Of 
  • How categorizing, gathering and publishing information from subject experts within your organisation makes all the difference. 
  • Your website – your best employee. 

Attending The TAYA Workshop, will give you lots of new ideas but can also reveal the need for more help.  We’ve got you covered!

Here are some areas we typically help our customers with, after they have embraced the TAYA way of thinking:

  • Buy-in: Getting everyone on board with TAYA.
  • The Video Workshop: Video production and publishing.
  • Content: Content sessions and QA.
  • Website:  Structuring, re-structuring. Design, re-design. Language QA
  • Social Media: Prioritizing, establishing and profiling.

Key Takeaway

The TAYA Workshop is inspirational, motivating and incredibly valuable because it forces you to think more like your customers and focus on THEIR needs. During this process you will see how embracing TAYA will help your organization to work better together and be eager to contribute! 

Does this workshop sound like something you would like to  experience in your organization? Then leave your contact information or chat with us. We would love to talk to you and see if this is a good fit for your organization and your goals.


Online Workshop: From NOK 25.000,- (eg VAT)

In-person Workshop: From NOK 37.000,- (eg VAT and travel costs)