The TAYA Workshop

TAYA stands for They Ask You Answer and is a revolutionary marketing methodintroduced by Marcus Sheridan at IMPACT. The methodology helps you understand that you need to obsess over all the questions, worries and problems your customers have and address these in an honest and educational way. The TAYA workshop will challenge you and the way you do business today and help you to dive deeper into how buyers have changed. It gives you a kickstart to thinking more like your customers. The workshop is the starting point for implementing the TAYA culture – always think like your customers.

What is The TAYA Workshop

During the past years, buyer behavior has drastically changed. A few years ago, your customers would call you for information, whereas today they use the internet and buy from companies that give them:  ANSWERS. On average, customers have already done 70% of their buying decision before they even talk to a company. That means that most customers have already decided which product or service they want to buy, based on information they find online! Despite this drastic change, you might be one of the many companies that without realizing it, choose to talk about YOUR products, services and reputation, instead of giving your customers the information THEY want. How can the TAYA workshop help you? 



Workshop Overview

Your customers want to know all the good, the bad and the ugly before they buy, and they love companies that are transparent and show who they are. Being transparent isn’t always easy but The TAYA Workshop can help you put yourselves aside and think more like your customers!  


We simplify this process by going through the Big 5 – the 5 areas of information customers look for, regardless of industry. These are:  

  1. Pricing
  2. Reviews
  3. Problems
  4. Comparisons
  5. Best Of 

You have all the information your customers are looking for, and this workshop will give you loads of ideas on how to get that information out to your customers! We will go through all the reasons you might have for not wanting to be transparent and how you can overcome this and create an answering culture in your organization. By this we mean obsessing over every single question, worry or problem, related to your products and services your customers have and addressing themThis will attract more customers and create higher revenues! 

Key Takeaway

The TAYA Workshop is inspirational, motivating and incredibly valuable because it forces you to think more like your customers and focus on THEIR needs. During this process you will see how embracing TAYA will help your organization to work better together and be eager to contribute! 

Does this workshop sound like something you would like to  experience in your organization? Then leave your contact information or chat with us. We would love to talk to you and see if this is a good fit for your organization and your goals.


From NOK 32.000,- ( eg VAT and travel costs)