The Value Workshop

The VALUE WORKSHOP is an all-day workshop that will show you how differentiation can be created by transforming expertise into sellable concepts and how this should be communicated to decision makers during their digital customer journey.

More about Value Workshop

Many participants have an “a-ha” experience when we analyze industry examples and field studies and exchange expertise. This in turn will show up in the results you can get by specific preparation and having a new perspective. The Value Workshop will put you to the test by challenging your existing content and creating ideas for new content!

Value Workshop

Why

In January 1996, Bill Gates wrote an article on Microsoft’s own web-page titled: “Content is King!”. Little did he know, that just a few years down the line, it would be so difficult to differentiate ourselves by creating valuable content on our digital platforms. Your customers are becoming better and better at absorbing, through various digital channels, important knowledge about your products and services. How can you create content that your future customers find interesting and thereby define you as “the Content King” of your industry?

How

The Value Workshop introduces an analytical and specified method for reaching decision makers. This workshop is very interactive, with exciting examples, group assignments and the presentations of these. This will in turn illuminate and result in specific propositions as to how valuable content can be created. You will be able to experience that your skills and expertise will be utilized from new angles when it comes to customer dialog and business understanding.

Who

The Value Workshop focuses on customer dialog during the digital phase of the customer journey and is therefore relevant for everyone working in sales, marketing and leadership. We also have experienced that the technical understanding of consultants and the expertise of delivery departments can increase the solidity of the analysis and increase the concretization of new content.

Where

The Value Workshop has a very specific and “personal” form that works best by being held at your company. This is done so that all questions, answers and discussions can be executed internally without taking into consideration outsiders.

When

The Packaging Workshop starts with a 30-minute Skype introduction, a few days prior to the workshop. The attendants are KOGGER and the ones at your company coordinating the workshop. This introduction ensures that expectations, content and goals as to the workshop are synchronized. The workshop itself usually starts at 9am and lasts until 3pm. Generally, there is no necessity for the participants to prepare, except for having something to use for notes. The meeting room needs to have a projector/screen and internet access. We also appreciate you arranging a mutual lunch for all participants.

Next Step

The Value Workshop focuses on the importance of content on digital platforms and how these can be publicized, for example on your website. Our experience from prior workshops has identified the need for using specific examples as to how content can be presented in order to create traffic when customers do an organic search using search engines (SEO). Many are therefore pleased that KOGGER delivers The Conversion Workshop where we offer a template for optimal cluster-structure for landing pages and show the most rapid way we can get on Googles front page!

Feeling

The Value Workshop will create a positive and optimistic environment for creating content and ensure that the result and the necessary focus on content will be well-founded in your whole organization and not just with a few employees. An industry and line of business analysis will become a natural ingredient in the way you work in order to communicate with new and existing customers, in the best way possible!

Price

From NOK 28000 (eg VAT and travel costs)

Frequently Asked Questions

Why is it so difficult to create content for our website?

The Value Workshop will introduce several ways to make this easier for you! One way is by using analysis as a way to reveal the needs and possibilities within an organization.  The other is by “text cleansing” product sheets and having a technical solution description for products and services.

Isn’t it better to deliver our value proposition face to face with our customers instead of focusing on our website?

Yes, that is the best way! But in order to get a hold of “cold customers”, customers we don’t know and that don’t know us, we need to communicate the same value proposition during the early phase of the digital customer journey.  That is why we need to focus on how we present our value proposition on digital platforms since that’s where our customers meet us and technology for the first time!

Aren’t the customers in our industry searching for complex and relevant competence and not a simplified message?

Yes, they are but we have experienced that their customer journey starts with a simplified message that in turn builds trust by the customer understanding our role as advisors – someone they can trust and who can give them extended competence. How? They read more content!

Can we get help in creating a specific value proposition for a certain product or service, during this workshop?

Yes, you will! We recommend that you, as a part of your preparation for the workshop, choose a product or a service you would like to convert into a value proposition.  Or, you can take a value proposition draft that you want to improve or “test”, with you to the workshop.

Isn’t it more important to train sellers than use time in creating a value proposition?

Both are important! Our experience is that if sellers and the whole organization cooperate with each other in creating a unified value proposition, it will make it easier for sellers to talk to their customers about it.

How can we be relevant to various industries and customers?

There are several ways but during The Value Workshop we will take a closer look at the difference between creating a value proposition for an industry contra creating a solution description for a specific task or position within a company.

Won’t a value proposition for a specific industry ruin our possibility’s in reaching other industries?

The short answer to this is that a customer that can easily see that you have cooperated with customers within one industry and shared your competence, will quickly be able to look beyond the type of industry and focus on your ability to draw closer to a business/responsibility area.  They will then feel trust in you and that your organization can provide the same for their needs and challenges.

Are there examples of webpages in our industry that have succeeded in creating useful, relevant content?

Yes, there is, and you can receive their contact details and links to their webpages by contacting us.

Who in my organization can benefit from attending The Value Workshop?

We recommend that as many as possible in your organization attend.  Administration, sales, marketing, consultants and those working in support and after-sales. All of these will be able to add a valuable contribution to this workshop and will benefit from it.

What are some typical follow-up points after completing The Value Workshop?

Typical follow-ups are continuing to create and improve content based on decisions made during The Value Workshop.