Differentiating yourself by creating valuable content on digital platforms, like your webpage, social media etc, is vital for connecting with your customers… But, how do you know that your content is relevant and of value to them? During this workshop we will show you the main principles for communicating your value proposition and will have engaging discussions, with your whole team, about the importance of doing a thorough research and analysis of the audience you want to reach and the people that usually visit your site. We will do a deep dive into the various aspects of performing, problem solution mapping, by doing your research and depending on your type of products/services, find out which parameters are the most important.
You will be amazed at the effect of knowing your audience, their type of work, responsibilities, internal and external factors and their struggles, will have on the way you convey the value you can add to their company. You will be easier to find online, build more trust, make your value proposition heard, and have fun learning how, by attending this workshop!