The Value Workshop

Content is King.

But is there a method that can easily help you ensure that your content is relevant and visible to your target audience?

Yes, and The Value Workshop teaches you how!

Why The Value Workshop?

We could see many companies struggling to target their perfect audience with their content – and be heard.

Are you one of them?

Do you want to create valuable content and connect with your customers on all digital platforms, but need a way of knowing your content is relevant and of value to the audience you want to reach?

The Value Workshop will give you the tools you need!

Workshop Overview

  • Content and Context – how both play a major role in connecting with your customers.
  • Research and analysis – the “power team” for being relevant with your sales communication and content production.
  • We will do a detailed walk-through of Problem Solution Mapping (as presented in the book Challenger Sale) and combine this with your expertise on your products/services, to define which parameters are the most important.

This is an interactive workshop with several engaging breakout sessions!

Key Takeaway

You will be amazed at the positive effect “mapping” your audience has on the way you communicate your value.

Using the methodology from The Value Workshop, combined with your experience, as a foundation for your sales communication and content production, will give you amazing results!

You will be easier to find online, because your content is relevant and builds TRUST!

Does this workshop sound interesting and something you would like to experience within your own organization?

If yes, leave your contact information or chat with us so we can answer any questions you might have.

Talk to you soon!

 

 

Value Workshop

Price

From NOK 28000 (eg VAT and travel costs)

Frequently Asked Questions

The Value Workshop will introduce several ways to make this easier for you! One way is by using analysis as a way to reveal the needs and possibilities within an organization.  The other is by “text cleansing” product sheets and having a technical solution description for products and services.

Yes, that is the best way! But in order to get a hold of “cold customers”, customers we don’t know and that don’t know us, we need to communicate the same value proposition during the early phase of the digital customer journey.  That is why we need to focus on how we present our value proposition on digital platforms since that’s where our customers meet us and technology for the first time!

Yes, they are but we have experienced that their customer journey starts with a simplified message that in turn builds trust by the customer understanding our role as advisors – someone they can trust and who can give them extended competence. How? They read more content!

Yes, you will! We recommend that you, as a part of your preparation for the workshop, choose a product or a service you would like to convert into a value proposition.  Or, you can take a value proposition draft that you want to improve or “test”, with you to the workshop.

Both are important! Our experience is that if sellers and the whole organization cooperate with each other in creating a unified value proposition, it will make it easier for sellers to talk to their customers about it.

There are several ways but during The Value Workshop we will take a closer look at the difference between creating a value proposition for an industry contra creating a solution description for a specific task or position within a company.

The short answer to this is that a customer that can easily see that you have cooperated with customers within one industry and shared your competence, will quickly be able to look beyond the type of industry and focus on your ability to draw closer to a business/responsibility area.  They will then feel trust in you and that your organization can provide the same for their needs and challenges.

Yes, there is, and you can receive their contact details and links to their webpages by contacting us.

We recommend that as many as possible in your organization attend.  Administration, sales, marketing, consultants and those working in support and after-sales. All of these will be able to add a valuable contribution to this workshop and will benefit from it.

Typical follow-ups are continuing to create and improve content based on decisions made during The Value Workshop.