The Value Workshop

The VALUE WORKSHOP is an all-day workshop that will give you the answer to how you can transform knowledge into understandable, sellable concepts and how you should communicate this to customers during their digital customer journey.

What is The Value Workshop

The Value Workshop will put you to the test by challenging your existing content and help you generate new ideas! It will build a positive and optimistic environment for creating content and it will ensure that the necessary focus on content will be well-founded in your whole organization and not just with a few employees.  

Value Workshop

Why

We need to be able to differentiate ourselves by creating valuable content on our digital platforms. You customers are becoming better and better at absorbing, through various digital channels, important knowledge about your products and services. How can you create content that your future customers find interesting and that will make them rely on your expertise? 

How

The Value Workshop introduces a specific method for reaching your customers. This workshop is very interactive, and it will show how valuable content can be created.  

The Value Workshop focuses on customer dialog during the customer journey and is therefore relevant for everyone working in sales, marketing and leadership. We also have experienced that the technical understanding of consultants and the expertise of delivery departments will help increase the creation of new content.  

The Workshop will start with a 30-minute Skype introduction, a few days prior to the workshop. The attendants are KOGGER and the ones at your company coordinating the workshop. This introduction ensures that expectations, content and goals as to the workshop are synchronized. The workshop itself usually starts at 9am and lasts until 3pm, and it is best if it is held at your company. 

Price

From NOK 28000 (eg VAT and travel costs)

Frequently Asked Questions

Why is it so difficult to create content for our website?

The Value Workshop will introduce several ways to make this easier for you! One way is by using analysis as a way to reveal the needs and possibilities within an organization.  The other is by “text cleansing” product sheets and having a technical solution description for products and services.

Isn’t it better to deliver our value proposition face to face with our customers instead of focusing on our website?

Yes, that is the best way! But in order to get a hold of “cold customers”, customers we don’t know and that don’t know us, we need to communicate the same value proposition during the early phase of the digital customer journey.  That is why we need to focus on how we present our value proposition on digital platforms since that’s where our customers meet us and technology for the first time!

Aren’t the customers in our industry searching for complex and relevant competence and not a simplified message?

Yes, they are but we have experienced that their customer journey starts with a simplified message that in turn builds trust by the customer understanding our role as advisors – someone they can trust and who can give them extended competence. How? They read more content!

Can we get help in creating a specific value proposition for a certain product or service, during this workshop?

Yes, you will! We recommend that you, as a part of your preparation for the workshop, choose a product or a service you would like to convert into a value proposition.  Or, you can take a value proposition draft that you want to improve or “test”, with you to the workshop.

Isn’t it more important to train sellers than use time in creating a value proposition?

Both are important! Our experience is that if sellers and the whole organization cooperate with each other in creating a unified value proposition, it will make it easier for sellers to talk to their customers about it.

How can we be relevant to various industries and customers?

There are several ways but during The Value Workshop we will take a closer look at the difference between creating a value proposition for an industry contra creating a solution description for a specific task or position within a company.

Won’t a value proposition for a specific industry ruin our possibility’s in reaching other industries?

The short answer to this is that a customer that can easily see that you have cooperated with customers within one industry and shared your competence, will quickly be able to look beyond the type of industry and focus on your ability to draw closer to a business/responsibility area.  They will then feel trust in you and that your organization can provide the same for their needs and challenges.

Are there examples of webpages in our industry that have succeeded in creating useful, relevant content?

Yes, there is, and you can receive their contact details and links to their webpages by contacting us.

Who in my organization can benefit from attending The Value Workshop?

We recommend that as many as possible in your organization attend.  Administration, sales, marketing, consultants and those working in support and after-sales. All of these will be able to add a valuable contribution to this workshop and will benefit from it.

What are some typical follow-up points after completing The Value Workshop?

Typical follow-ups are continuing to create and improve content based on decisions made during The Value Workshop.