Content is King.
But is there a method that can easily help you ensure that your content is relevant and visible to your target audience?
Yes, and The Value Workshop teaches you how!
We could see many companies struggling to target their perfect audience with their content – and be heard.
Are you one of them?
Do you want to create valuable content and connect with your customers on all digital platforms, but need a way of knowing your content is relevant and of value to the audience you want to reach?
The Value Workshop will give you the tools you need!
This is an interactive workshop with several engaging breakout sessions!
You will be amazed at the positive effect “mapping” your audience has on the way you communicate your value.
Using the methodology from The Value Workshop, combined with your experience, as a foundation for your sales communication and content production, will give you amazing results!
You will be easier to find online, because your content is relevant and builds TRUST!
Does this workshop sound interesting and something you would like to experience within your own organization?
If yes, leave your contact information or chat with us so we can answer any questions you might have.
Talk to you soon!
Online Workshop: From NOK 25.000,- (eg VAT)
In-person Workshop: From NOK 37.000,- (eg VAT and travel costs)
Why is it so difficult to create content for our website?
The Value Workshop will introduce several ways to make this easier for you! One way is by using analysis as a way to reveal the needs and possibilities within an organization. The other is by “text cleansing” product sheets and having a technical solution description for products and services.
Isn’t it better to deliver our value proposition face to face with our customers instead of focusing on our website?
Yes, that is the best way! But in order to get a hold of “cold customers”, customers we don’t know and that don’t know us, we need to communicate the same value proposition during the early phase of the digital customer journey. That is why we need to focus on how we present our value proposition on digital platforms since that’s where our customers meet us and technology for the first time!
Aren’t the customers in our industry searching for complex and relevant competence and not a simplified message?
Yes, they are but we have experienced that their customer journey starts with a simplified message that in turn builds trust by the customer understanding our role as advisors – someone they can trust and who can give them extended competence. How? They read more content!
Can we get help in creating a specific value proposition for a certain product or service, during this workshop?
Yes, you will! We recommend that you, as a part of your preparation for the workshop, choose a product or a service you would like to convert into a value proposition. Or, you can take a value proposition draft that you want to improve or “test”, with you to the workshop.
Isn’t it more important to train sellers than use time in creating a value proposition?
Both are important! Our experience is that if sellers and the whole organization cooperate with each other in creating a unified value proposition, it will make it easier for sellers to talk to their customers about it.
How can we be relevant to various industries and customers?
There are several ways but during The Value Workshop we will take a closer look at the difference between creating a value proposition for an industry contra creating a solution description for a specific task or position within a company.
Won’t a value proposition for a specific industry ruin our possibility’s in reaching other industries?
The short answer to this is that a customer that can easily see that you have cooperated with customers within one industry and shared your competence, will quickly be able to look beyond the type of industry and focus on your ability to draw closer to a business/responsibility area. They will then feel trust in you and that your organization can provide the same for their needs and challenges.
Are there examples of webpages in our industry that have succeeded in creating useful, relevant content?
Yes, there is, and you can receive their contact details and links to their webpages by contacting us.
Who in my organization can benefit from attending The Value Workshop?
We recommend that as many as possible in your organization attend. Administration, sales, marketing, consultants and those working in support and after-sales. All of these will be able to add a valuable contribution to this workshop and will benefit from it.
What are some typical follow-up points after completing The Value Workshop?
Typical follow-ups are continuing to create and improve content based on decisions made during The Value Workshop.
post@kogger.no | +47 414 34567 | Kniveveien 81, 3036 Drammen, NORWAY
Organization # : 923796436 | KOGGER AS
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