The Video Workshop

Wouldn’t it be great if some or all of your staff knew how  to create and publish videos, rather than hiring someone expensive outside the company?  

That’s exactly what The VIDEO WORKSHOP can help you to do!

This workshop is created in cooperation with Marcus Sheridan and Zachary Basner at IMPACT Inbound, who have years of experience in video production and inbound marketing. This workshop will teach you and your team how to become visual, trusted and professional advisers with low budget resources and equipment! 

Why The Video Workshop Was Created

Videos are a fantastic tool throughout the whole sales process but many companies struggle to get started because they feel it’s too hard and too expensive.  If this describes you, you are going to love The Video Workshop!

This workshop was developed in 2017 together with Marcus Sheridan and Zachary Basner from Impact Inbound,  and is a theoretical and practical, hands-on workshop, adapted to the European market.

Workshop Overview

The Video Workshop:

  • The type of content and video that creates the most interest.
  • How to feel comfortable in front of and behind a camera.
  • How to get buy-in and get everyone in your organization fired up about producing videos.
  • How to create a good video script.
  • What kind of video equipment is the best, most cost effective and the easiest to use.

The Video Workshop has a packed program where you will actively take part by learning, laughing and practicing – all at the same time!

Key Takeaway

After attending this workshop, you will be tired, but also extremely proud and happy when you see your progress!

The Video Workshop will get you excited about using video throughout your whole sales process.

This workshop is the friendly “push” you need to get started producing those great videos you were born to make!

So what are you waiting for?! Leave your contact information or chat with us, and we can answer any questions you have about how this workshop can be adapted to your company.

See you soon on video!

KOGGER_video workshop

Price

Typically, THE VIDEO WORKSHOP pricing runs from 55.000 NOK ex VAT, but the cost of your training will also depend on a variety of factors, the number of attendees, the length of the training and travel costs.
THE VIDEO WORKSHOP- 2 DAYS: from  NOK 9.000,-/pers (eg VAT and travel costs) – min 5/max 20 participants
THE VIDEO WORKSHOP LITE – 1 DAY: from  NOK 5.000,- /pers (eg VAT and travel costs) – min 5/max 10 participants

Frequently Asked Questions

What is the agenda for The Video Workshop?

This is a workshop where we work together with your organisation and learn on-camera performance, your company’s video marketing strategy and how to improve your overall video production.

Agenda:

Day 1:

Creating a Culture of Content
  • Zero Moment of Truth
  • We’re All In The Business of Trust
Connect and Close More Deals Using Video (Video for Sales)
  • The Foundational Five (Classroom)
  • The Selling Seven (Classroom)
  • 1:1 Personalized Video (Break-out session)
Become the Best Visual Educator in Your Space and Generate More Leads
  • The Big 5 (Cost, Problems, Comparisons, “Best of”-lists, Reviews) (Classroom)
  • YouTube 101 (Classroom)
  • The Video 6 (Classroom)
  • Product outline (Break-out session)

Day 2:

Influence and Communicate Effectively With Your Audience
  • The Influencers Kata (Behavior analysis) (Classroom)
  • How To Be A Great Producer (Classroom)
  • Presentation in front of camera (Break-out session)
Simple Video Production Techniques for Businesses
  • Composition and Rules of Videography (Classroom)
  • How To Produce Powerful Talking Head Videos (Classroom)
  • Sound Design and B-Roll for Beginners (Classroom)Creating a Culture of Content
  • Zero Moment of Truth
  • We’re All In The Business of Trust
Connect and Close More Deals Using Video (Video for Sales)
  • The Foundational Five
  • The Selling Seven
  • 1:1 Personalized Video
Become the Best Visual Educator in Your Space and Generate More Leads
  • The Big 5
  • YouTube 101
  • The Video 6

How deep will the learning prosess be in creating videos?

Day 1 covers the theoretical and Day 2 is practical training of what you learned on Day 1 and on Day 2 you will be challenged with how to perform both in front and behind the camera.

Will The Video Workshop Lite be enough as a start?

Yes, this workshop is a simplified version of The Video Workshop that will show you how, with simple tools, you can quickly start producing videos.  This workshop will increase your self-confidence and your interest in videos.

What will I learn at The Video Workshop?

You will get help in understanding what makes a video successful, what is the most effective way of creating and publishing a video, which platforms should be used, how to optimize and rank high on searching motors with your videos and how to be more comfortable and confident in front of the camera and behind it.

Does it have to cost thousands to create and publish great videos?

No! If you are equipped with the right knowledge, you can make and publish great videos at a reasonable price. KOGGER has pre-created lists of photo equipment and willingly shares our knowledge and predefined packages for the camera equipment you need to get started.

Why is The Video Workshop a good investment?

By completing this workshop, you can reduce the learning curve for video production with at least 6 months, kickstart your video process and thereby quickly increase the ROI.

Who typically attends The Video Workshop?

Everyone in an organization can attend this workshop.  The Video Workshop is based on teaching people that can already see how important video is for their marketing, and want to help their customers by becoming the best visual educator possible.

Do I have to bring any equipment?

No, we will arrange for all necessary equipment but bring along something to take notes and your mobile phone.

How many people in our company should be using video as a medium?

Everyone! Statistics show that seeing a face, creates much more trust than the written word.  So using video as a medium will help to create and maintain good customer relationships.

What if I need help after the workshop?

The workshop includes a 30-minute follow-up call on Skype, a few days after completing the workshop,  where all participants are invited.  If you need any further assistance, this can be arranged at an hourly rate.  But our experience is that most participants that have attended the 2-day Video Workshop, do a great job themselves!