The Video Workshop

The VIDEO WORKSHOP is created in cooperation with Marcus Sheridan and Zachary Basner at IMPACT and will teach you how to become a video marketing star and help others on your team to become visual, trusted and professional advisors!

What is the Video Workshop

The Video Workshop will teach you how to become a video marketing star and help others on your team to become visual, trusted and professional advisors! This 2-day workshop will give you practical insight on how to create contentuse the necessary technical equipment and how to edit and publish the created content – the full A-Z in video production.  

KOGGER_video workshop

Why

The biggest challenge within all sales markets is getting our audience to respond. It’s no longer enough to have useful, written content on our websites in order to differentiate us and our voice. Within 2021, 82% of all internet traffic will be video. 90% of customers say that watching product videos helps them decide where to buy. Video turns something complicated – into easily understood contentIt is a great way to build trust because your customers feel like they know you before you know them. 

How

This workshop is delivered as a 2-day workshop. Day 1 – theoretical / Day 2 – hands-on practice and training. You will learn how to easily create videos that educate, entertain and strengthen your customers trust in you. We also want to show you that using video to reach your audience can help you increase sales and help your company and message to stand out. 

It starts with a 30- minute Teams-introduction, a few days prior to the workshop. The attendants are KOGGER and those at your company coordinating it. It also includes a 30-minute follow-up Teams-meeting open for all participants. If there is a need for any further assistance, either 1-1 or 1-many, this can be arranged. 

The Video Workshop works best by being held somewhere where everyone can feel relaxed without having to take into consideration outsiders. We need some space for the practical part of the workshop (Day 2) so having a room with enough space for movement and good lighting, is an advantage. KOGGER will supply necessary equipment. To ensure full focus 25 participants is the maximum. 

Price

Typically, THE VIDEO WORKSHOP pricing runs from 55.000 NOK ex VAT, but the cost of your training will also depend on a variety of factors, the number of attendees, the length of the training and travel costs.
THE VIDEO WORKSHOP- 2 DAYS: from  NOK 9.000,-/pers (eg VAT and travel costs) – min 5/max 20 participants
THE VIDEO WORKSHOP LITE – 1 DAY: from  NOK 5.000,- /pers (eg VAT and travel costs) – min 5/max 10 participants

Frequently Asked Questions

What is the agenda for The Video Workshop?

This is a workshop where we work together with your organisation and learn on-camera performance, your company’s video marketing strategy and how to improve your overall video production.

Agenda:

Day 1:

Creating a Culture of Content
  • Zero Moment of Truth
  • We’re All In The Business of Trust
Connect and Close More Deals Using Video (Video for Sales)
  • The Foundational Five (Classroom)
  • The Selling Seven (Classroom)
  • 1:1 Personalized Video (Break-out session)
Become the Best Visual Educator in Your Space and Generate More Leads
  • The Big 5 (Cost, Problems, Comparisons, “Best of”-lists, Reviews) (Classroom)
  • YouTube 101 (Classroom)
  • The Video 6 (Classroom)
  • Product outline (Break-out session)

Day 2:

Influence and Communicate Effectively With Your Audience
  • The Influencers Kata (Behavior analysis) (Classroom)
  • How To Be A Great Producer (Classroom)
  • Presentation in front of camera (Break-out session)
Simple Video Production Techniques for Businesses
  • Composition and Rules of Videography (Classroom)
  • How To Produce Powerful Talking Head Videos (Classroom)
  • Sound Design and B-Roll for Beginners (Classroom)Creating a Culture of Content
  • Zero Moment of Truth
  • We’re All In The Business of Trust
Connect and Close More Deals Using Video (Video for Sales)
  • The Foundational Five
  • The Selling Seven
  • 1:1 Personalized Video
Become the Best Visual Educator in Your Space and Generate More Leads
  • The Big 5
  • YouTube 101
  • The Video 6

How deep will the learning prosess be in creating videos?

Day 1 covers the theoretical and Day 2 is practical training of what you learned on Day 1 and on Day 2 you will be challenged with how to perform both in front and behind the camera.

Will The Video Workshop Lite be enough as a start?

Yes, this workshop is a simplified version of The Video Workshop that will show you how, with simple tools, you can quickly start producing videos.  This workshop will increase your self-confidence and your interest in videos.

What will I learn at The Video Workshop?

You will get help in understanding what makes a video successful, what is the most effective way of creating and publishing a video, which platforms should be used, how to optimize and rank high on searching motors with your videos and how to be more comfortable and confident in front of the camera and behind it.

Does it have to cost thousands to create and publish great videos?

No! If you are equipped with the right knowledge, you can make and publish great videos at a reasonable price. KOGGER has pre-created lists of photo equipment and willingly shares our knowledge and predefined packages for the camera equipment you need to get started.

Why is The Video Workshop a good investment?

By completing this workshop, you can reduce the learning curve for video production with at least 6 months, kickstart your video process and thereby quickly increase the ROI.

Who typically attends The Video Workshop?

Everyone in an organization can attend this workshop.  The Video Workshop is based on teaching people that can already see how important video is for their marketing, and want to help their customers by becoming the best visual educator possible.

Do I have to bring any equipment?

No, we will arrange for all necessary equipment but bring along something to take notes and your mobile phone.

How many people in our company should be using video as a medium?

Everyone! Statistics show that seeing a face, creates much more trust than the written word.  So using video as a medium will help to create and maintain good customer relationships.

What if I need help after the workshop?

The workshop includes a 30-minute follow-up call on Skype, a few days after completing the workshop,  where all participants are invited.  If you need any further assistance, this can be arranged at an hourly rate.  But our experience is that most participants that have attended the 2-day Video Workshop, do a great job themselves!